As VP of Design & Marketing for TipsFromTown, a lifestyle and wellness website, I was involved in every aspect of this woman-run company. First order of business: redesigning the logo. I wanted something clean, punchy and easily recognizable. The old logo used a dialogue box to emphasize that this is a site where staff shares their ideas, suggestions and tips.  So I incorporated the dialogue box in the new design to give a nod to the old logo. The logo is designed in a way that the"from Town" could be dropped for simplicity depending on the application.