Main Street, a non-profit based in Maryland, created an inclusive and affordable apartment complex for adults of all abilities. It is a truly special place and the goal for their annual report was to capture the warmth and inclusivity of the community.  Inspired by the client’s description of Main Street as being “so many things,” my concept "Main Street is" was developed. Residents and board members were asked to provide one word that describes Main Street, and these words were incorporated into the report’s cover, using varied typography to reflect the diversity and spirit of the community. The concept was carried throughout the entire report.

 

The client wanted this to be energetic and colorful. Many member of their community are visually impaired. This added another limitation to the design.  To ensure the design was inclusive, colors were carefully selected using a contrast checker tool to meet accessibility standards, ensuring the report was legible for all.