DIGITAL ASSETS
Gallagher Digital Ads
Catch their eye in a second, leave a lasting impression. Designing a digital
ad successfully involves a balance of creativity, strategy, and understanding
of your target audience. Below are a few digital ads for Gallagher,
an Insurance, Risk Management and Consulting firm.
TIPSFROMTOWN
TipsfromTown is a family of community lifestyle websites based in the tri-state area that features articles on food, fitness, family, as well as, local interests. Below are graphics I created for TipsfromTown's social media pages, E-blasts and on the site to promote articles.
• Traffic to the site increased 250%.
• FB and Instagram followers increased 30%
While working at TipsFromTown:
"TALK TO YOUR HUNK ABOUT HIS JUNK"
TESTICULAR CANCER AWARENESS CAMPAIGN
Because Tips' founder, Karen Latimer, MD is a family doctor, and our close partnership with Valley Hospital, our site primarily focused on health and wellness. Throughout the year, we created campaigns to promote various health concerns. The above image was used for our Testicular Cancer Awareness campaign. Despite the seriousness of the issue, we wanted to go with something light that would grab our readers attention on social media and E-blasts to promote conversation between spouses or partners. Check it out here: www.tipsfromtown.com/talk-to-your-hunk-about-his-junk/
"35+ GIFTS THAT FEEL GOOD TO GIVE...AND RECEIVE"
GIFTS THAT GIVE BACK CAMPAIGN
I resreached, wrote and edited this story that was inspired by all the spending that occurs during the holidays.I assembled a list of some highly coveted gifts that are worth the splurge because they come from companies that give back in some way. The first year, 2016, my list was only 15 items. Every year it grew. The story was picked up by AOL and promoted on their site as well. Check it out here: www.tipsfromtown.com/gifts-that-feel-good-to-give-recieve/
Below are more graphics used for social media campaigns, EBlasts and on the TipsfromTown website.
